Planning on creating a podcast? Heck. Ya. You are in for a load of fun. However, you are also in for a load of work. There are many things that come with a podcast, even more than the system I am about to provide for you! That being said, I created a system for idea generating, inviting guest, planning the podcast, recording, editing, posting and advertising. Basically EVERYTHING dealing with the podcast itself. There are many other things outside of the podcast system that I do for my brand, Gamification Station, like repurposing the content into TikTok posts, Facebook posts, and blogs, however you can't begin thinking about that stuff without an actual podcast! So, here's the system!:
Schedule
First Monday of every month: Brainstorming Topics
Every Monday Morning: Research
Every Tuesday Morning: Research
Every Wednesday Morning: Research
Every Thursday: Record Podcast, advertise Saturdays publish
Every Friday: Edit Podcast
Every Saturday: Publish and advertise podcast
Idea Generation and Scheduling
The First Monday of Every Month:
Brainstorm and write down all possible topics related to gamification
Research other podcasts covering gamification and discover which ones do well
Research any breaking news regarding gamification
Should be scheduled in ASAP
Research any companies recently applying gamification
Should be scheduled in ASAP
Schedule a topic for that month's Thursday recording
If an episode requires a guest, do not schedule that guest within two weeks. Give that guest two weeks to figure out their schedule
It is okay to continue the podcast without the guest
Every Monday, Tuesday, Wednesday morning:
Research any breaking news regarding gamification
Research any companies recently applying gamification to their businesses
If so, push back the week's topic schedule and place any of this news to the nearest recording session.
If a guest requires a guest, do not schedule that guest within two weeks. Give that guest two weeks to figure out their schedule
It is okay to continue the podcast without the guest
Inviting Guests
Again, give the guest two weeks notice for a podcast invite
Sample emails will be created for emailing guests
When communicating, let them know that they can do the podcast over Zencastr. They will receive an email with the link to the podcast before the recording.
If the guest says yes, thank the guest!
If the guest says no, let them know you understand and hope for one in the future
Recording the Podcast
On Thursday:
Turn on the Ring light
Make sure the camera is on and working well
Make sure there are no shadows and the visual looks good
Open Zencastr, connect the correct mic and camera
Check the topic, if there are guests, invite the email attached to the guests name to the podcast
Test the guests mic and camera quality
When both host and guest are ready to start, click begin recording
No need to stop recording if anything goes wrong, editing will fix mistakes
When the time is up (Maximum 30 minutes, these are meant to be short bursts of info), click finish recording
Download the file immediately after, saved as the episode number followed by RAW
Editing the Podcast
On Friday:
Open Adobe Premiere Pro
Add the intro to the podcast, followed by the recorded podcast
Listeners appreciate imperfection, do not trim out “ums” or pauses.
Edit where the viewers should be focused. If one person is talking, zoom in on them. If they should see the person talking and the others reaction, zoom out to both. If the listener's reaction is important, zoom in on them. Zoom in to where there is interest. This constant cutting will keep the viewers engaged.
Add sound effects, visual effects, and music sparingly but effectively for comedy or to promote an emotion
Watch through the podcasts catching any mistakes
Export the project as H.264 file type, making sure to save in the “Gamification Station” Folder titled with the episode number
Publishing the Podcast
On Saturday Morning:
Open Anchor
Create new episode
Drag the episode recently edited into the board
Click save episode
Title the podcast with the topic name and the episode number
Create a description using keywords to rank higher in SEO
Set it to launch at noon
Set the season number, episode number, episode type to full, and all podcasts are clean so click clean
Advertising the Podcast
On Thursday:
Take some funny, or informational bits to create a quick ad to hype up the release
Post on facebook and tiktok
Create descriptions including when and where they can find the podcast, as well as a link to the podcast
On Saturday:
Again, take some funny or informational bits to create a quick ad encouraging viewers to listen to the podcast
Post on facebook and tiktok
Create descriptions including when and where they can find the podcast, as well as a link to the podcast