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  • Writer's pictureChase Taake

How to Make Your House Desirable When Selling


Selling your house is quite the emotional roller coaster, so you might be questioning what all you should be doing to make your house desirable during this overwhelming time. This guide is a small list of things you can do to make your house as desirable as it can be!


Price it right

First and foremost, your house must be priced correctly. Priced too high right off the bat, and you might've dug your property in a hole. The most important days for a listing are the first couple days it's on the market, and if the people who ACTUALLY are in your price range see that your property is out of their budget, they scroll past the property, never to be seen again. If it's priced too high, those who love your property and would purchase your home for what it should actually be priced at will look at the price tag and be turned off. However, being priced too low means you're short changing yourself and you don't want that. You need an agent to do a comparative market analysis and see exactly what buyers are paying for properties similar to yours to understand where you should be priced.


Make it clean

Your house COULD be the coolest house on the planet, and even though I preach to buyers that they need to ignore the furniture, the colors, the decorations, and the mess, that rarely happens. Buyers look at houses AS they are presented, and include that in their choice. If they see toys everywhere and dog poop on the floor, they automatically throw this house in their "messy" category in their head, even though those toys and dog poop won't be there when the buy the house. Make it as presentable as possible, and leave the best impression you can in the buyers minds. Hide some chips in the paint, pick up all the items, vacuum the floor, allow your property to enter the "clean and luxurious" category in the buyers head.


Easy to visit

We all have tough schedules, but if you want to sell your house fast and at a good price, you'll unfortunately have to expect to bend over backwards for buyers. That means allowing your house to be seen by buyers as much as possible, from 8 am to 8 pm buyers should be able to schedule a showing. I know "who's going to take the dog out, I'm at work!", or "it's not clean I have to clean it first." Nonono, first and foremost, your new rule should be never saying no. Always accept the showing, and now your second priority is whatever you were freaking out in the first place. Ask the neighbor to grab the dog, or clean the house. If you decline an offer, there's no telling if they'll ask to see it again. And if they do, they're annoyed and already have a negative buzz around your house. You want as much positive buzz as your can get.


Ambience

Make the ambience awesome, at an open house or at the showings. Have some soothing music play in the background, light and blow out a candle before you leave, have cookies on the table. Make their entire time at your house a GREAT experience. Again, the trick is associating as many positive emotions towards your house as possible. Even if your house is worse than another property they've seen, if they were rejected to see that house one time, the floor was dirty, etc but your property was easy to schedule, super clean, and was a wonderful experience, those positive emotions and memories towards your house 100% can sway them towards your house. Sometimes it's not always about the house but about their experience viewing the house.


Let buyers feel at home

A lot of times sellers get this backwards, but let buyer's feel like no one is currently living there, allow them to feel like they're walking through THEIR home. That means, remove the family pictures, remove the ultra-personalized items. Sellers usually think buyers seeing a family currently enjoying the home can leave a positive impact on the buyers minds', and while that could be the case, it's usually better to allow the buyer to feel like they're walking through THEIR home. Which means minimum personality.

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