How To Begin Using YouTube for Marketing, Like a Boss!

Why YouTube?

Video constantly proves to be one of the most engaging forms of content. If you’re looking to create engaging forms of content, then you need to look at video. There’s no better place to be uploading your videos than the behemoth that is Youtube.

The reasons for creating videos are abundant. First and foremost is the fact that video captures attention like no other. If you have a message or product that you want your ideal customer to see, video is the best way to grab their attention. Not only does video grab your customers attention, but viewers actually remember more from videos than reading. If that isn’t enough, video creates trust. When customers are online, they can scroll through products without clicking on them, but there’s no trust there. Within a video you can put a face to the company or product and this creates trust, which instantly raises the chances of a sale. Now that you know WHY, you need to know HOW.

Create Your Account

To get this puppy going, you’ll first have to create your account through YouTube. You’ll create your account through a Gmail account. Be sure to create a Gmail for your business if you don’t already have one. Once this is done, you’ll want to name your channel.

• Before posting anything, you’ll want to customize your channel according to your brand.

  • On the top right of either your computer or phone, you will click the bubble icon and click “my account.” Once directed to your account, you can click “edit channel.”

• When customizing your channel, stay consistent with your brand.

• Upload your logo and describe what your business is in the description.

• Create a channel banner that’ll give viewers an idea of the overall vibe and purpose of your channel, being consistent with brand colors.

LEGO is a great example of branding your Youtube page! Their logo is consistent with other forms of social media, their header at the top gives a vibe of what you can expect on their channel, and their description describes them well!

Creating a Plan

Now that your account is set up, you’re probably thinking it’s time to upload videos about your product now, right? Wrong. You don’t want your channel to be random. Sure you might create a hit video, that’d be awesome! But then they click on your channel to see that none of the other videos are related to the one that they first enjoyed. They’ll click like on the one video, but their job is done.

• Create a plan to have similar content. They go to your page for a certain reason, what is it? What is the purpose of your channel? Understand what that is, and create a plan for future content in regards to your purpose.

  • Do you want to make money OFF the videos?

  • Do you want your channel to be a solution channel to problems with your product?

  • Do you want to simply upload advertisements in order to bring attention to your product?

• Figure out if one channel best serves your needs or multiple. Before uploading anything, create a plan that’ll serve your purposes best!

G-Fuel is a great example of a plan for their videos. Going to their page, you can EXPECT to see certain content. They’re all different videos, but the same KIND. Their videos are videos on their different products.

Creating the Videos

Each video may serve a different purpose, but there are some fundamentals to a good video.

• Make sure the lighting is good.

  • A video with bad lighting is an instant click off, it signals unprofessionalism, and if someone is committing two minutes of their time it better be for something professional.

• On the same lines is making sure the audio and video quality is good.

  • You don’t have to invest in expensive equipment, but make sure there isn’t a baby crying or the Wiggles blaring in the background.

  • Regarding camera quality, make sure the camera is still and isn’t held by someone who is shaking after drinking three Monsters.

• Furthermore, remember your audience when making your videos. Don’t make a video wearing a suit and tie using large scientific words when the people watching your videos are four year old's wanting to see how to turn on their Tinkerbell set. Understand your audience and how to best create videos for them.

  • Fun, fast paced? Slow, in depth? Remember this when creating your videos.

Film Riot is a business that shows how to accomplish this amazingly. Their videos show how to record with good angles, good audio, and good lighting. They also teach editing tricks and special effects. Their video also targets their viewers with a “how-to vibe.” They make their videos slow and concise!

Optimizing the Videos

Your beautiful creation is complete! Congrats! But the job is still not done. You could have the most fantastic video, but if the thumbnail for your video is unflattering, your mom and sister might be the only ones watching.

• You need to make sure your video gets clicked on, and this begins with an amazing thumbnail and title.

  • Again depending on the purpose and audience for your video, how you do this will be different. However, no matter the case, do your research.

  • Look at successful competitors, how are they titling their videos for their most viewed videos?

  • What kind of thumbnail for their videos are they using? If your video is meant to be educational, use an educational headline and professional looking thumbnail.

  • If you want kids to click and continue watching the video, create a fun thumbnail and words that they currently use like “cap” in all caps.

• In the description and “tags” section use tags that your audience would use.

  • You can use multiple tools to see the most used keywords, but be sure to put these in the description and keywords area.

  • Categorize your YouTube video accordingly, don’t put the Tinkerbell tutorial in gaming, no one will click on it.

• You can optimize your videos even further with call to actions and using the tools YouTube gives you.

• At the end of the video, reminding the viewer to like and follow just asking drastically increases the chances of this happening. Especially if they hear it every time they watch one of your videos.

  • “Cross sell” in a way by adding an end card with other videos you think they may be interested in. By doing this, they may begin a rabbit role in your content.

Graham Stephan is someone who credits his rise to optimizing his videos! You can see that his thumbnails are dramatic as well as his titles. They are dramatic enough to make you want to click on his videos, which you do! He also asks viewers to “smash” the like button to help him out. He really is a master of optimization, a great person to look at for an example!

Advertising on Youtube

You now have one awesome channel. There’s another function you can begin using, Video Ads. Use this to advertise your channel, your product, or whatever you want. Video Ads are similar to Facebook's Ad Manager, in which you can pay to place your video in front of your audience. Your video will be placed in front of a video your audience clicks on and plays for the full length or five seconds depending on your ad.

• You’ll first have to create a Google ads account, by going to ads.google.com. Once you create your account, you can begin creating your YouTube Ad campaigns.

  • You can choose your objective and the audience much like Facebook's Ad Manager. Using this tool will automatically place your content in front of your ideal audience, unlike a normal YouTube video in which they sought out your video.

  • Another detailed blog regarding this to come in the future, but researching Video Ads is a great idea!

Tai Lopez is one of the first, and one of the best at advertising on YouTube. Even if the product is boring, he can get you to click on his ads. They’re interesting and make you want to watch past the 5 second marker!

Conclusion

YouTube is a great place to establish authority, grow a crowd, and create engaging content. There are many uses for it, and there is atleast ONE way your company should be using it! So get out there, create that account, and market on YouTube like a boss!